In leadership, your internal customer is just as important as your external one. Good leaders know that the way their teams treat their customers is generally a reflection of the way they’re treated themselves.

When it comes to customer service these days, it’s all about creating experiences that build a connection. In this volume, students will develop a strategy to drive a customer focused culture from the inside out.

They will explore proactive ans reactive methods for driving and supporting strong customer relationships that go beyond a transactional approach - to successfully develop long-term customer advocates.

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